Arcadia goes to the Netherlands
TRAVEL TRADE DAY · 7 JANUARY 2027 · UTRECHT
Arcadia goes to the Netherlands
One sustainable Greek destination, one door — and one day in Utrecht to show you the whole of it.
Why Arcadia, why now
Dutch travellers walk, cycle and look for the real thing — and Arcadia is the real thing: the region that gave Europe the very idea of the pastoral paradise, now organised into one coherent, sustainable destination. Certified village-to-village trails, family-run stays, zero-food-miles gastronomy — and a single local partner to plan it all with.
ONE DOOR
One destination, one contact
Hoteliers, guest-house families, winemakers, cheesemakers and mountain guides — the people who will host your guests, working to common standards, behind a single point of contact.
HIKE
Arcadia Trails
The certified Menalon Trail — Greece’s first “Leading Quality Trail — Best of Europe” — plus two new routes in development on Parnon and Mount Lykaion, shaped with specialist operators.
TASTE
Taste it before you sell it
We bring Arcadia to the table: PDO Pilafa apples, mountain honey, cheeses and Mantinia wines. Zero food miles is not a slogan here — it is the supply chain.
Meet us at the Travel Trade Day
Thursday 7 January 2027, at the Jaarbeurs in Utrecht — five minutes on foot from Utrecht Centraal. One focused day, built for the conversations that actually move product.
- The four pillars: STAY | HIKE | TASTE | EXPLORE
- Product, itineraries, capacity and rates
- The members you would actually be selling
Who we are hoping to meet
We are not looking for volume. We are looking for the operators whose guests want the version of Greece that does not appear in a brochure.
- Walking & nature operators — self-guided and guided
- Greece specialists & small-scale travel brands
- Travel media and creators
For route planners: first pick on two new trails
The Parnon and Lykaion routes are being documented now. Operators who engage early shape the stages, overnights and logistics around their guests — not after the fact. This is the moment the map is still being drawn.
Book a meeting in Utrecht
Our diary for 7 January fills in advance. Tell us who you are and what you sell — we will come prepared with product that fits.